TRENDS OF MOBILE APPLICATIONS 2020

Want to become a leader among applications in your niche? Then get acquainted with the trends of mobile applications for 2020. Increase your sales with a more modern application. You may have noticed that large companies are constantly updating their applications. 

Why are they doing this? 

It's simple - they strive to provide the best experience for their users, taking into account usability trends. If you think that updating the application once, you can no longer do this, then you are deeply mistaken. 

Usability trends are constantly changing, and if your competitors use the latest innovations in 2020, and you do not, then you risk losing customers soon. The most relevant, latest trends from the world of mobile applications for 2020. 

MOBILE APPLICATION TRENDS 

1. Seamless interface 

One of the main trends in mobile applications for 2020. The page should load without any transition, all content should be available on the main page. A mobile app development service will be effective with new applications only when it is able to deter visitors. 

How to achieve this? 

The best way is to show everything on the main page, and when the user comes in for the first time, you have a chance to attract his attention for a long time. Thus, the Aromascense application is designed - a guide to the use of essential oils with serious capabilities for inventory management. Keeps track of what oils you have, where they are stored and what you plan to purchase, monitors all your oil recipes. Conduct a usability audit of the application 

2. Own illustrations 

A rapidly developing trend in 2020. Illustrations facilitate the rapid perception of information and improve the appearance of the page. As they say, one picture is worth a thousand words. Try to create your own illustrations for your application instead of boring images of the same type. 

3. Stories involving characters 

Today, more and more applications come to the concept of presenting information about the company and the product through the characters. Original characters are used for human interaction, establishing lasting contact with users. 

4. Background images 

These images evoke positive emotions among new users. They attract attention, motivate further immersion, and as a result, users spend more time than usual. Beautiful graphics create a feeling of realism, a great user interface. 

5. The user interface without buttons. 

The most popular trend of 2020. Is it real in 2020? Some e-commerce applications allow you to simply drag and drop purchased goods into the "Cart", without clicking on "Add to Cart". Instagram also does not have a button to change the story, but the user just needs to click on any point on the screen. The reading application allows you to turn pages with the appropriate gesture, simulating a real book. 

Using a flashlight, you can also turn on a similar switch function. Namely, to give the opportunity to move the switches, as if they were physical. So the interaction becomes more natural. 

6. Vivid colors and gradients - the bolder the better. 

Many companies began to move from a calm color scheme to a more saturated one. Gradients, along with bright colors, make the application more attractive, form a positive attitude towards it and increase traffic.

7. Character for landing pages 

Character sends the desired message to the user, what to expect from the application. If you use a complex character image, then users expect your application to carry cultural content. A vivid character image involves entertaining content. For example, TESLUXE offers premium trips for business or leisure. 

8. Highly personalized experience. 

It will increase the popularity of the application in 2020. Users like it when they take into account their actions and react to them. For example, you communicate with a specific person more often than with others, and expect that when you enter a message, the application displays its name as the intended recipient. If you use the application to view news and tend to read about technology and politics, then expect more news related to these categories. 

9. Instant applications (Instant Apps) that do not need to be downloaded to run 

When downloading applications, there is often a problem with free space in the phone’s memory. Then you have to choose, delete some data or refuse to download. Instant Apps allow you to quickly understand whether you need to download them, and provide access to a stripped-down version of the application: only the section that the user needs at a particular moment is opened. In addition, the size of Instant Apps is smaller than usual, which speeds up page loading and reduces the bounce rate. 

For example, Android Instant Apps is an application that is as easy to launch as any web page. If, for example, you want to see only the Facebook feed, you will only get access to it. Other examples are Skyscanner, Red Bull TV, Buzzfeed, NYTimes Crossword. 

The figure shows the Google Play Instant interface, which allows you to try out any other application or game without installing them. 

In the new year, Instant Apps will play an important role and will make it possible to recoup investments in them in a very short time. 

10. Virtual, augmented and mixed reality 

Virtual reality completely replaces the environment, augmented combines reality and digital technology, mixed - combines real and digital, allowing both to interact. 

This technology offers the following benefits: 

• the best visual experience for customers; 

• 3D presentation of goods anywhere; 

• quick sales through interactive interaction.

 This direction belongs to the mobile game Pokémon GO, downloaded over 850 million times. It discovers Pokemon in the urban landscape and offers to catch them.

Pokémon GO. 

The combination of real and virtual. 

Another example is the virtual “Fitting Room Ecco”, which allows you to pick up brand shoes online. It is necessary to scan the legs, after which it will create a 3D model of the foot, taking into account the fullness, height, and other characteristics. Thus, you can try on and order any model from the Ecco catalog. 

Scan legs in the “Ecco Fitting Room”. 

Augmented reality in Pure Cycles allows customers to overlay product images in rooms, “place” them next to people, etc. 

This allows a realistic assessment of the size and suitability of each product. These technologies also use Google Art and Culture, GoPro VR, Wizard Academy, etc. 

11. BYOD (Bring Your Own Device) 

The company allows employees to use personal smartphones and tablets for work, which allows it to significantly save on the purchase of devices, and also provides more high employee engagement, increased productivity and increased company revenue. To work with a personal mobile device, just download the application and scan the QR code to get custom access to the working functionality. This technology can be used in smart homes for guest access. 

For example, relatives come to you, for them it is necessary to open access to some devices at home. They will need to install the application, scan the QR code, after which it will download the necessary project, in which the guest access functionality is implemented. BYOD has been used successfully in the hospitality industry. 

When registering a guest, the hotel employee sets the dates of arrival and eviction of the tenant, passes him the generated QR code. By scanning it, the guest gets access to the devices in his room during his stay at the hotel. 

The iRidium lite works on the same principle. 

It allows you to manage a conference room, a cinema, a smart home or office, take into account resource consumption, lighting, climate, multimedia functions and video cameras, and receive alerts about important events. The figure shows the iRidium pro interface for hotels. 

BYOD system has been on the rise since last year and this year will only increase the impact on mobile technologies. It is being implemented by such companies as Apple, IBM, SAP, HP. 

12. Integration of payments. 

Unhindered financial transactions make it easier to return customers. It is known that many companies lose customers at the final stage of the funnel - at the payment stage. In the new year, the connection of mobile wallets will become popular, which will provide strong encryption. Examples include Apple Pay and Google Wallet, which makes it easy to make contactless payments in stores and on sites. The figures show how payments can be made using a smartphone. 

Apple Pay 

Google Wallet 

Also integrate payments Amazon, Uber, Facebook Messenger, PayPal. 

13. Biometric authentication 

Allows you to simplify and reduce the stage of payment. Unlocking phones using fingerprints or face scans is not only convenient, but also safe, and more and more companies are resorting to biometric authentication. Advantages of this technology: high degree of reliability; the difficulty of falsifying biometric parameters. Authentication is carried out via Touch ID: when touched, the device scans a fingerprint and compares it with a sample previously entered into the system. Fingerprint verification makes it easy to pay with Apple Pay or Google Checkout. How it looks for the user is shown in the figure.

Payment via Touch ID 

When authenticating via Face ID, the result of a face scan is instantly compared with the sample stored on the phone. This procedure is illustrated in the figure. 

Face ID Authentication 

 Biometric authentication is used to confirm purchases on the iTunes Store and App Store. 

14. Voice Search 

It is used in such intelligent systems as Alexa from Amazon and Alice from Yandex. Voice commands serve as a signal to start, and when the task is completed, the voice assistant reports on this. By learning to correctly formulate requests, you will significantly reduce the time to complete many routine tasks and actually get a mobile assistant. Voice assistants also significantly help pensioners, young children, people with impaired motor function or visually impaired people. While these technologies are at a relatively early stage of development, voice commerce will soon become a popular solution.  

15. The Internet of Smart Things (IoST) 

May be a revolution in development. At the output, we get perfect devices with artificial intelligence. In the new year, developers will be engaged in development for wearable devices, for example, for smart watches. Smart watches Companies like Cisco plan to invest heavily in IoST infrastructure. Google’s collaboration with Nest home security camera maker is also a clear sign of a new direction. The main industries in which these innovations will be used are healthcare, construction, e-commerce, retail, real estate, transportation, etc. 

16. Applications on demand 

The most popular ideas are for food delivery, cleaning, taxis, laundries, beauty industry, services locksmiths, electricians. For example, Uber helps taxi drivers and passengers find each other in a few minutes. Also included are Postmates, TaskRabbit, Rinse, etc. 

17. Chatbots 

Gaining increasing popularity among the best companies. Chatbots are designed to communicate with the user through text messages. Thanks to machine learning, they will become more accurate and useful over time. 

Large businesses in the field of trade in products and services are increasingly using chat bots to interact with customers. This approach saves both parties a lot of time and resources and allows you to quickly resolve most issues. 

Popular chatbots include NatGeo Genius, Whole Foods, BabyCentre UK, Duolingo, etc. The figure shows the Genius Bot interface, which simulates communication with Albert Einstein via Facebook Messenger: answers questions, jokes about the scientist's hair, talks about his life, achievements, views on various events. 

Conclusion 

Most applications are used no more than once. The old tactic — confining ourselves to an aesthetically appealing design — no longer works. Users will easily find an alternative with a better user interface, so if you are not comfortable enough, then it's time to say goodbye to it. All of the above allow you to achieve the following benefits. 

• Ease of use: streamlining the page and avoiding too complex design, you simplify the interaction of visitors with the interface. 

• The ability to influence the mood of users: according to the principles of neuromarketing, good color sells, and correctly selected color sells even better. 

• Understanding the psychology of color, you can increase conversion, attract more users and keep their attention for a long time. 

• Growing trust: you will be able to build a base of regular customers who will come back to you again and again.