Regular innovation is useful because it helps businesses stay competitive and adapt to changing market conditions. By continually developing new products, services, or processes, businesses can differentiate themselves from their competitors, attract new customers, and retain their existing ones. Regular innovation can also help reduce costs, increase efficiency, and improve overall profitability. Moreover, regular innovation can lead to increased employee engagement and retention, as employees are given opportunities to contribute their ideas and see their work come to fruition. In today's fast-paced business environment, regular innovation is critical for long-term success and growth.