Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from competition, fosters brand loyalty, and is expected by your audience. They are small graphics that are memorable and easy to understand. Using symbolism in logo design can help convey elements of your brand quickly and effectively to NEED A LOGO your target audience. These symbols can include your choice in shapes, colors, icons and more. Have one or more competitors offering a similar product or service. Use business cards, a website or other marketing materials and want to demonstrate that you are qualified and competent. Need to raise money from investors or sell your business some day. Companies that don't have a logo seem unprofessional, and potential customers lose trust in their product if it isn't branded. Contrary to that, companies that do have a logo have an easier time helping their current and potential consumers feel loyalty towards their brand.A logo is a symbol or design used to identify a company or organization, as well as its products, services, employees, etc. In its simplest definition, a logo identifies. It's how your company is recognized and remembered among others. It also functions as the face of your business.