BUS 2473 W60 - Email Marketing

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Course Information

Email Marketing (BUS 2473)

Term: Academic Year 2023-2024 Spring

Faculty

Lindsay Lea Kullenberg
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Angela L Kremers
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April C Hearne
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Description

BUS 2473. Email Marketing
This gives students an in-depth course in strategies of email marketing. Students will learn about the role of email marketing strategy in a firm’s overall marketing campaign. Topics will include but are not limited to email marketing campaigns, email lists, email automation tools, visual aids and email graphics. Prerequistes: ENTR 1103